About
Laura Perret Fontana
Digital expertise with a strategic approach.
Growing up in Napa Valley gave Laura an early understanding of the people, passion and hard work behind every bottle. Today, she combines that industry perspective with over a decade of digital marketing experience to help wineries and wine-industry organizations navigate a rapidly changing marketplace.
From harvest storytelling and wine club communications to DTC campaigns, events and industry partnerships, Laura understands the rhythms of the wine business and how to translate them into marketing that feels timely, authentic and effective.
Her strategic approach ensures that brands
effectively utilize the digital space to achieve
their goals and create meaningful connections
with their audiences.
What Clients Can Expect:
*Senior-level attention and direct collaboration
*Clear, thoughtful and practical recommendations
*Strategy connected to measurable business goals
Hands-on execution and strong project management
*A flexible approach tailored to internal resources
*A partner who understands both brand storytelling and performance
How We Can Help
Services
Comprehensive digital marketing expertise and support built around your business.
✦
Ongoing Digital Marketing
Integrated support for brands that need consistent strategic direction and reliable execution across multiple digital channels. This can span from website management,
email campaigns, advertising, partnerships
influencer relations and beyond.
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Digital Strategy & Brand Planning
Audits, annual plans, competitive analysis and campaign strategies that create clarity and guide smarter marketing decisions.
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Social Media
Strategic social media planning and execution,
including editorial calendars, competitor
analysis, reporting and ongoing optimization.
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Website Management
Strategic planning, content creation and ongoing
website updates to keep a strong, up-to-date online presence
dynamic, engaging and effective.
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Newsletters & Campaigns
Content, campaigns and ongoing optimization designed to improve the customer experience, nurture relationships and support conversion.
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Digital Advertising
Tailored advertising strategies across all digital spaces
with ongoing management and optimization.
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Influencers
Building relationships with digital influencers,
lifestyle bloggers and niche creators to develop
impactful projects that connect with target
audiences.
✦
Events
End-to-end event management from initial ideas
and themes through execution and post-event
analysis, ensuring memorable and successful
experiences.
Digital Marketing for Wine, Hospitality & Luxury Brands
Clients
Trusted by both established brands and growing businesses.
Client Feedback
Trusted by clients.
“Laura is the best addition we could have made to our team. She has taken our digital marketing efforts to a whole new level and the analytic tools we use back this up. Her talents in strategic thinking, technology platform knowledge, tactical execution, and multitasking are astonishing. We are so very lucky to have her on our side.”
Milton Cornwell
COO and Co-founder, Copper Peak Logistics
“Laura Perret Fontana is extremely adept at what she does in all aspects of her work. Her professionalism and vast skill set make it easy to work with her, and there's a trust that she'll lead you in making right decisions. She's approachable, makes directions clear and keeps very up to date with knowledge in her field. She takes the time to make projects right and customizable, ultimately resulting in each client's vision.”
Laura Marble
Former Wine Club Manager, J. Lohr Vineyards & Wines